SXSW 2024: Ultimate Guide to Festival Fashion & Style

SXSW Austin Texas Style Guide

Top: Reformation // Jeans: Good American // Boots: Lane // Bag: 8 Other Reasons // Necklace: Uncommon James // Earrings: Tuckernuck // Sunglasses: Ray-Ban

Spring’s here and I’m all for it – not just for the cool weather, but because it’s the start of festival season! And what’s on the agenda first? SXSW, baby! It’s where movies, music, and tech all crash into each other in the coolest way possible, right in the heart of Austin, Texas.

Now, onto the fun stuff – what to wear. Austin’s weather is all over the place, so my advice? Layer up. The Reformation top I’m talking about? Perfect for staying cool or throwing under a jacket if things get chilly.

And let’s talk shoes because you’ll be on your feet a lot. The Lane boots in the pic? They’ve got that Texas vibe and are comfy as heck, almost like wearing your favorite sneakers. Throw on a white purse and some gold bling, and you’re all set to rock Austin in style!

Oh, and before you head out, I’ve thrown in a few more of my favorite festival fashion picks down below. Feel free to mix, match, and create your own unique SXSW style. Dive in and find what speaks to you – after all, SXSW is all about expressing yourself and having a blast while you’re at it. Go on, get your festival vibe on!

 
 
 

Moto Jacket
Superdown Kailey Moto Jacket in white

OFF THE SHOULDER T-SHIRT
Lauren Moshi Barbie Rock Truck T-Shirt in Ivory

X REVOLVE AMELIA TOP IN MULTI
House of Harlow 1960

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